International Journal of Allied Research in Marketing and Management (IJARMM)

Vol. 10 No. 4 (2024): July-August

Published: 2024-07-31

Articles

  • THEORETICAL ADVANCES IN INNOVATION PRODUCTION: REVISITING LEE AND YU (2010)

    Miguel António Silva Rodrigues
    15-19
    DOI: https://doi.org/10.5281/zenodo.13144097
  • STANDARD BANK’S E-BANKING STRATEGY: TECHNOLOGICAL INTEGRATION AND ITS EFFECT ON MARKET POSITION

    Zanele Nokuthula Dlamini
    1-14
    DOI: https://doi.org/10.5281/zenodo.13144095