Vol. 10 No. 1 (2024): January-February

Articles

• SERVICE FIRM EXPANSION: NAVIGATING CHALLENGES, EXPLORING ENTREPRENEURIAL ALTERNATIVES

  Dr. Emily Grace Thompson, Prof. James Alexander Mitchell , Dr. Sarah Elizabeth Carter

  1-12

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  DOI: https://doi.org/10.5281/zenodo.10568854

• IMPACT OF PATRONAGE MOTIVES ON CONSUMERS’ CHOICE OF RETAIL OUTLETS IN ENUGU METROPOLIS, ENUGU STATE, NIGERIA

  Nnamani, Chukwuemeka Victor, Ogba, Ike-Elechi Ph.D, Okafor, Juliana Nkechi , Ogbuke, John Chukwudi

  12-23

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  DOI: https://doi.org/10.5281/zenodo.11032030

• CRAFTING MARKETABLE GRADUATES: A CASE STUDY ON CRAFTING MARKETABLE GRADUATES: A CASE STUDY ON ENHANCING EMPLOYABILITY AT THE NATIONAL UNIVERSITY OF LESOTHOENHANCING EMPLOYABILITY AT THE NATIONAL UNIVERSITY OF LESOTHO

  Dr. Thetsane Moloko Makolo, Dr. Motselisi '05 Mbaeso , Prof. Lesotho T. Makhetha

  13-23

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  DOI: https://doi.org/10.5281/zenodo.10568850

• HOW PRICE DISPERSION INFLUENCES INTENTION TO JOIN ONLINE GROUP BUYING: THE ROLE OF PERCEIVED PRICE FAIRNESS

  Dr. Mei Ling Zhang, Prof. Xiang Wei Chen

  24-42

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  DOI: https://doi.org/10.5281/zenodo.10568852