Vol. 10 No. 3 (2024): May-June

Articles

• THE COMMITMENT-TRUST THEORY: KEY INSIGHTS AND CONTEMPORARY APPLICATIONS

  Luis Miguel da Costa Fernandes

  1-5

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  DOI: https://doi.org/10.5281/zenodo.13144099

• MARKETING EFFECTIVENESS IN NIGERIAN CONSTRUCTION: STRATEGIES AND INSIGHTS

  Adebayo Oluwaseun Adediran , Chinedu Emmanuel Okafor

  6-18

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  DOI: https://doi.org/10.5281/zenodo.13144105