Journal Description

The International Journal of Allied Research in Marketing and Management (2836-5585) is a peer-reviewed academic journal that publishes original research articles, reviews, case studies, and theoretical papers on topics related to marketing and management. The journal aims to provide a platform for researchers, scholars, practitioners, and students to exchange ideas, knowledge, and insights in these fields.


The focus of IJARMM is to promote the advancement of marketing and management research and practice by publishing high-quality articles that provide new insights into the latest trends, challenges, and opportunities in these areas. The journal is particularly interested in research that is empirically based and contributes to the development of new theories, concepts, and methodologies in marketing and management.






 





 

INFLUENCE OF CUSTOMER COMPLAINTS MANAGEMENT STRATEGIES ON CUSTOMER SATISFACTION IN MTN NIGERIA

The study examined the influence of customer complaints management strategies on customer satisfaction in MTN Nigeria. The specific objectives include to; examine the influence of complaint-handling staff attitude on customer satisfaction in MTN Nigeria in Enugu metropolis. Examine the influence of customer service waiting time on customer satisfaction in MTN Nigeria in Enugu metropolis and examine the influence of service failure compensations on customer satisfaction in MTN Nigeria in

Okafor, Ozoemena Christian Ph.D, Ogbuke, John Chukwudi Ph.D , Okafor, Juliana Nkechi