International Journal of Allied Research in Marketing and Management (IJARMM)

Journal Description

The International Journal of Allied Research in Marketing and Management (2836-5585) is a peer-reviewed academic journal that publishes original research articles, reviews, case studies, and theoretical papers on topics related to marketing and management. The journal aims to provide a platform for researchers, scholars, practitioners, and students to exchange ideas, knowledge, and insights in these fields.


The focus of IJARMM is to promote the advancement of marketing and management research and practice by publishing high-quality articles that provide new insights into the latest trends, challenges, and opportunities in these areas. The journal is particularly interested in research that is empirically based and contributes to the development of new theories, concepts, and methodologies in marketing and management.






 





 

STANDARD BANK’S E-BANKING STRATEGY: TECHNOLOGICAL INTEGRATION AND ITS EFFECT ON MARKET POSITION

10.5281/zenodo.13144095

The evolution of technology in banking has transitioned from early automation of back-office functions, where computers were initially used for ledger-posting tasks (Kannabiran and Narayan, 2005), to addressing the complexities of global integration and transaction management. Today, banks face the critical challenge of embedding themselves within the global supply chain and capitalizing on international transactions. As transactional banking advances, the focus has shifted towards e-banking

Zanele Nokuthula Dlamini
Download Article

THEORETICAL ADVANCES IN INNOVATION PRODUCTION: REVISITING LEE AND YU (2010)

10.5281/zenodo.13144097

In the realm of marketing literature, certain articles stand out due to their significant impact and extensive citations. A prime example is Morgan and Hunt’s (1994) influential paper, "The Commitment-Trust Theory of Relationship Marketing." This seminal work has been recognized for its profound contribution to understanding relationship marketing and has been ranked number one by ISI Essential Science Indicators SM in Economics and Business. With approximately four hundred citations within

Miguel António Silva Rodrigues
Download Article