International Journal of Allied Research in Marketing and Management (IJARMM)

INDIAN MUTUAL FUND INDUSTRY: AN ANALYSIS OF PRE COVID-SCENARIO

Authors

  • Dr. Pooja Srivastava Assistant Professor BBD University, Lucknow India

Abstract

Mutual fund investment is an investment in which an investment company pools money from its unitholders and allocate their corpus in different categories of investment options like stocks, debt and money market investment. It is a way of representing mutual fund investment in which corpus in a managed and varieties of securities that definitely will provide a good return on unit holder’s money Along with the formation of UTI in India, the Mutual fund industry came into existence in 1963 in India started in 1963 at the initiative of the government of India and the Reserve Bank of India.The wide variety of schemes provided by the Indian Mutual Fund industry provides multiple options of investment to a common man. The main objective of this paper is to assess the Indian mutual fund industry in the Pre Covid Scenario ( two years) and also to analyse the  Indian Mutual Fund industry on the parameters of Quarterly Average Assets Under Management(QAUM), Investors Trends and overall industry Insights.  

Keywords:

Mutual Fund Industry, Quarterly Average Asset under management, Net Asset Value, Pre covid performance, Investors Trend

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Published

2023-02-22

Issue

Section

Articles

How to Cite

Srivastava, P. (2023). INDIAN MUTUAL FUND INDUSTRY: AN ANALYSIS OF PRE COVID-SCENARIO. International Journal of Allied Research in Marketing and Management (IJARMM), 1(1), 18–31. Retrieved from https://zapjournals.com/Journals/index.php/ijarmm/article/view/61

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